Qingzhou Keda Mining Machine co.,Ltd

Qingzhou Keda Environmental Protection Machinery Co., Ltd. began as a small workshop specializing in manufacturing magnetic separators and sand dredgers, equipment primarily used for iron sand extraction in deserts and Gobi regions. Operating in a highly competitive market with minimal technological differentiation, the company initially faced significant challenges. Customer preference for low-cost equipment, driven by policy uncertainty in the mining sector, and a narrow target market necessitated relentless, on-the-ground sales efforts in remote mining areas. Early, unprofessional attempts at e-commerce yielded little result. Consequently, the first year's revenue reached only 3-5 million RMB, accompanied by bad debts.

A turning point came in March 2012 with the adoption of free B2B platform marketing. By diligently publishing and optimizing product information, the company rapidly increased its online visibility. As the number of indexed information grew into the thousands, inquiries began to flow in. This success coincided with a strategic relocation to a larger facility in Mihe Dayingying and the hiring of four staff dedicated to managing and refining online B2B operations. These efforts culminated in annual revenue surpassing 8 million RMB.

The year 2013 marked a period of strategic product development and e-commerce refinement. The introduction of mobile gold processing equipment aligned perfectly with market shifts, including the Belt and Road Initiative and domestic environmental policies, driving demand from miners exploring opportunities abroad. Concurrently, the company honed its digital strategy, focusing on premium B2B platforms, professional keyword usage, image optimization, and semi-original content creation. This systematic approach propelled annual revenue beyond the 10 million RMB mark, largely attributed to e-commerce.

Recognizing e-commerce as a core driver, Keda actively participated in related training and business alliances from 2015 onwards. This commitment was rewarded with the "Top Ten Weifang E-commerce Enterprises" honor that year. Continuous innovation followed, with the 2016 launch of the trash collection boat capitalizing on national water ecosystem protection policies. E-commerce orders soared, accounting for nearly half of the total annual revenue of 23 million RMB. By 2017, with an expanded e-commerce team and successful product upgrades like the cutter suction dredger, revenue skyrocketed to 32 million RMB, including over 20 million RMB from online channels.

In 2018, total revenue reached an impressive 41.1 million RMB. While free B2B platforms became less effective, paid promotions (e.g., Wangxiaobao) and other channels filled the gap. The following year, the company moved into its own newly constructed factory and established a dedicated e-commerce department in Taihua, signaling robust growth and future readiness.

Despite the COVID-19 pandemic in 2020, Keda demonstrated resilience. It continued to innovate, developing new products like amphibious reed harvesters, dredgers, and a belt filter press. Successful domestic and international projects (e.g., in Bangladesh, Indonesia, Thailand) underscored its expanding global footprint.

The year 2021, coinciding with the company's 10th anniversary, was momentous. Keda was officially recognized as a High-Tech Enterprise, boasting over 20 patents. Media coverage highlighted its post-pandemic vitality. The internal e-commerce team achieved record-breaking results, with all members securing orders valued over 1 million RMB. Major projects, such as production lines in Weihai and large-scale cleaning vessels in Hainan, alongside new product launches like the amphibious pile driver, solidified Keda's market position.